Interview with Amelia Taylor, Twinkl Education Publishing

The Educational Publishing Awards are committed to rewarding excellence and innovation in the publishing industry at primary, secondary and tertiary levels. We have put together a series of interviews with the publishers, editors and authors involved in the creation and development of educational resources.

We caught up with Amelia Taylor at Twinkl to talk about Twinkl Australia, a shortlisted entry for the Adaptation – Teacher or Student Resource award.

Could you tell us a little bit about Twinkl?
At Twinkl Australia, we pride ourselves on providing teacher-created teaching, planning and assessment materials for our users. We are just about to open our first Australian office in the beautiful Wollongong at the beginning of September and we are so excited. We have gradually grown our Twinkl Australia family over the past couple of years and have a strong, creative team of Australian teachers who create our content. All of the resources you see in our ‘Australia’ section have been created by Australian teachers, for Australian teachers. The teacher content goes through a thorough checking process and is sent to highly trained graphic designers and illustrators, who create the final resource by designing the content and adding hand drawn illustrations.

What was your motivation for developing this resource?
Australian teachers are very creative, dedicated, lovable and committed people – which is what we stand for here at Twinkl. We wanted to provide resources to Australian teachers that are fun, engaging, informative and easy to prepare. We understand how hard teachers work and know what a massive impact they make to young peoples’ lives. We wanted to help teachers out by providing them with time-saving, high-quality resources.

Why does your product deserve to win at this year’s EPAAs? Is there anyone you would like to acknowledge and thank for making this product the success it is?
While we have had Australian customers for a while, we are really trying to cement ourselves in the Australian market by bringing an office over from the UK. We have put a great deal of effort into making resources that are specific to Australia; we provide many resources in state-specific fonts and we also have an area of the site which provides resources specific to Australian curriculum aims. This award would give us great recognition for the work we do that some others may not be aware of yet.

We would like to thank all of the Australian Teacher Advisors in our team who think of the amazing resources for our Aussie teachers, the designers and illustrators who bring the resources to life and all of the others behind the scene who make sure the website runs smoothly.

What challenges do you think teachers face and how can Twinkl address them?
I think any teacher would tell you they are short for time! Teachers are always busy so we thought it was a great idea to have a bunch of amazing, high-quality resources in one place – so all teachers have to do is search for whatever resources they’re looking for, download and/or print them and away they go. This means that teachers do not have to spend time making the resources themselves and allows them to really focus on teaching.

Many teachers also experience stress in their job and Twinkl hopes to help with that by improving teachers’ work/life balance. It is all about making sure things are easier for teachers – but still having that high quality resource standard.

What impacts have this resource made in the classrooms? Is there a need for teachers to use this resource?
A high impact would be an understatement! We are always bombarded on social media with photos from Australian teachers who love the resources in their classroom. This displays to us that our resources are relevant and interesting, but they’re also visually appealing! We are told on a daily basis that ‘Twinkl saved me today!’ or ‘What would I do without Twinkl?!’ and we love this feedback!

Good luck and all the best to the Twinkl Australia team!

The Educational Publishing Awards are held at The Pavilion, Arts Centre Melbourne on Wednesday, 20 September 2017.

Keep up with the latest EPAA news @EPAs_Aus or join the conversation #EPAA17.

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